Auntie Sam

No. 1 Free Samples
Vending Machine

Due to COVID19, all supermarket promoter sampling activities had to cease, Auntie Sam was innovated by Elitez FMCG Pte Ltd to reinvent traditional way of sampling with a self help model. Auntie Sam is a brand new sampling experience providing full sized samples through a vending machine. 


Why Auntie Sam?

Since Aug 2020, Auntie Sam has 16 locations islandwide, over 80 brands participated, 180+ unique samples given, 85,000 sampies subscribed, 400,000 samples distributed.


24/7 brand awareness islandwide

Current locations of Auntie Sam: 
Ang Mo Kio Hub, Bishan Junction 8, Chinatown Point, Eastpoint Mall, Hillion Mall, Jcube, Jurong Point, Kallang Wave Mall, One Raffles Place, Parkway Parade, PLQ Mall, Seletar Mall, Sembawang Shopping Centre, Thomson Plaza, VivoCity, Waterway Point

Redeem free sample


Auntie Sam

Sample Distribution

Reach out to customers through machines or sample boxes delivered to their doorstep.

Auntie Sam

Media Advertisement

From onscreen media to machine wrap to even online advertisement, we can achieve up to 2.1M impressions a month.

Auntie Sam

Contest/ Campaign Management

Leverage on our customer's followers to increase brand awareness.

Auntie Sam

EDM/Vouchers Distribution

Drive our more than 70,000 users to your site or store by reaching out to them post-sampling.


Product Sampling Made Easy

Auntie Sam

1. Choose the service needed for the vending machine. Samples, redemption (premium/vouchers). Determine Budget for campaign.

Auntie Sam

2. Choose your sampling activation period or sampling quantity.

Auntie Sam

3. Get Consumer’s details like age & gender, conversion rate and redemption quantity.

Auntie Sam

4. Marketing Platform to push promotion notification to retarget customers.

Free Samples

Have more questions?

Reach out to us!